Damien Horan and Daniel Oliver, two friends with a like-minded appreciation for fine-design and dedication to well made clothing, established Assembly Label in May 2011, with a prophecy to construct refined menswear using high-quality fabrics and classic shapes. Stocking in just one boutique in Australia, the Assembly Label philosophy was born. Pioneering Assembly Label with men’s collections based around beachside living and wardrobe essentials, offering core staples and tailored garments, the brand’s offering expanded to embrace denim, outerwear and accessories. Assembly Label debuted its women’s collection in July 2014, comprised of high quality cottons, silks and denims. The collection draws on the original fundamentals of the brand, creating an ageless wardrobe for the everywoman. The brand challenges the ever-changing nature of modern dressing, by allowing it to sit still with timeless pieces and contemporary basics.