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Haikure The name comes from the combination of the word haiku, meaning the Japanese minimalist poem inspired by Nature, with the endings of 'nature', 'pure', 'future'. It's a mix of languages Resulting into an original composition, a name evocative of the future Which Also Expresses respect for the present. One word, several concepts. A Name That sounds strong and sweet at the same time, simple and yet refined. With its musical quality it stirs one's emotions and imagination. The brand mission is to respect people and the planet by promoting a new lifestyle, where the latest fashion trends and sustainability can coexist, while always seeking product innovation and Ensuring maximum transparency.